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About Us

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Our founders have always had a passion for luxurious items. They began sharing this love with the world in the form of bespoke jewellery through a company now known as The Diamond Channel. The Diamond Channel instantly took off, as they continue to put a love for diamonds and clients first. However, after doing some introspection, our CEO realised that his love did not stop there. With a beautiful collection of timepieces, he and his colleague decided to share his love of watches with the world as well – and thus began the Watch Channel. The Watch Channel is ranked as one of the best pre-loved Watch dealers world-wide.

Adam is a big advocate for high-end brands. High-end fashion is more sustainable, better quality, and elevates your look instantly. We want to share our passion of luxury and class with the world. As collectors of Louis Vuitton and Gucci ourselves, we found a gap in the market for people who did not have the means to afford these items brand new. Pre-loved does not mean worn or used. Most often, people are gifted items that they do not use or store away for safe keeping. This means you now have access to mint condition items at a fraction of the price!

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